Psychology, not formulas.
Understand the identities, motives, emotions, and social dynamics behind why people give.
Social psychology for people who move people
Fundraising
is human
behavior.
Write Like a Psych brings social psychology, behavioral science, fundraising experience, and thoughtful AI together—so nonprofits can communicate with more humanity and more persuasive power.
See what we're exploringThe premise
Better fundraising starts with a better model of people.
AI without the AI voice.
Use new tools to make experienced fundraisers better—not to mass-produce generic nonprofit copy.
Built from actual fundraising.
Behavioral science translated through decades of campaigns, donor research, and messaging strategy.
Coming in 2027
Write Like a Psychologist
The Social Science of Donor Communications
Why do some fundraising messages move people while others disappear into the noise?
In Write Like a Psychologist, social psychologist and veteran fundraising copywriter Otis Fulton draws on behavioral science and decades of nonprofit experience to explain how donors actually think, feel, decide, and give—and how to write accordingly.
A practical guide to creating donor communications with more humanity, psychological insight, and persuasive power.
Otis Fulton, Ph.D.Social psychologist + fundraiser
About Otis
Psychology in service of generosity.
Otis Fulton is a social psychologist and much sought-after copywriter for nonprofit fundraising.
He has written campaigns for UNICEF, St. Jude Children's Research Hospital, Habitat for Humanity, the ALS Association, Susan G. Komen, and dozens of other organizations.
Otis is co-author of Dollar Dash and Social Fundraising and writes NonProfit PRO's Peeling the Onion blog on psychology and philanthropy. He has a Ph.D. in social psychology from Virginia Commonwealth University and a B.A. from the University of Virginia, where he played on UVA's first ACC champion basketball team.
Coming soon
Something thoughtful is taking shape.
I’m exploring how nonprofits can turn their fundraising strategy, voice, and understanding of donor psychology into personalized AI tools that help their teams create communications that are not only more compelling, but consistently theirs.
Interested? Let’s talk.